About Us

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About Us

Founded in 1941, Lloyd Sadd has been built solely on relationships. We are one of Alberta’s largest and most respected independent insurance brokerages, employing over 100 people. Representing a diverse portfolio of thousands of individual and corporate clients, we offer a full spectrum of insurance services.

We provide commercial insurance, as well as risk management and loss prevention services, to a host of public, private, and not-for-profit organizations. Our clients are innovative leaders in Alberta’s energy, construction, transportation, hospitality, and manufacturing sectors.

Our reputation for responsive service and prompt claims handling is part of our success. We know our clients are looking for professionalism, flexible business solutions, partnerships, counsel, and most of all, value. Our goal is to earn their confidence and trust by anticipating and exceeding their risk management expectations and becoming their outsourced risk manager.

Through strategic alliances, we offer our clients local, regional, and national representation, as well as access to the international insurance market. Lloyd Sadd represents a cross-section of Canada’s most reputable and competitive insurers. We can guarantee our clients the best insurance protection at the most reasonable costs.







“Nason Contracting Group was previously insured by a national brokerage firm and we felt that a change was needed. Our experience with Lloyd Sadd has been an excellent one as they are very committed to our organization’s growth and success. They take an industry specialization approach and this has truly worked for us because their Construction Practice understands our construction issues.”

- Darrell Stang, President, Nason Contracting