Amy Jo Lawley

Associate Advisor

Amy Jo is a dedicated Associate Advisor who specializes in serving the tourism, events and hospitality industry. After nearly 15 years in the industry herself, she has seen the ups and downs of what it takes to run a successful business. Amy Jo transitioned into the insurance industry with the goal of helping restaurants, bars, hotels and other event spaces thrive through her unique approach to risk mitigation.

Recognizing the slim profit margins prevalent in the industry, Amy Jo’s focus lies in optimizing your total cost of risk, offering financial savings while ensuring comprehensive protection from the various exposures that business owners face. Drawing upon her extensive expertise in day-to-day operations, financial management, and implementation of new processes, she proves to be an asset to all her clients. Amy Jo and her team have experience catering to a diverse clientele, ranging from local startups to prominent Canadian and international chains.

Currently holding a level 2 insurance license in Alberta, British Columbia, Manitoba, and Saskatchewan, Amy Jo actively pursues her Chartered Insurance Professional designation to further enhance her expertise in the field. Her commitment to continuous learning serves as a significant advantage for her clients, enabling her to remain at the forefront of the latest insurance and risk management practices.

Outside of the office Amy Jo loves to maintain an active lifestyle, she can be found golfing, running and spending time with her beloved dog, Beau. Additionally, she has a keen interest in enhancing her well-being through listening to health and wellness podcasts and exploring different travel destinations.