John Federico

Senior Advisor, Partner

With over 30 years of experience in the insurance industry, John is a trusted Senior Advisor and Partner at Lloyd Sadd Insurance Brokers in Calgary. John specializes in serving a diverse range of commercial clients, with a particular focus on construction, manufacturing, aviation, real estate and engineering/land surveying. His deep understanding of the unique challenges faced by businesses in these industries allows him to deliver customized, proactive risk management strategies that protect both assets and operations.

John’s extensive background in the industry has earned him a reputation as a reliable and knowledgeable advisor. He holds his general insurance license in Alberta and British Columbia. His dedication to client success, coupled with a passion for continuous professional development, has positioned him as a leader in his field.

Outside of work, John enjoys staying active through golf, cycling, and spending quality time with his family and friends. Originally from Revelstoke, BC, he brings a personal touch and a strong sense of community to each client relationship, fostering partnerships grounded in trust, mutual respect, and long-term success.